Teddie
Peanut
Butter
Teddie Peanut Butter believes in three things: the importance of family, uplifting the community, and that peanut butter should be made simple.
I modernized the Teddie brand by paying homage to its roots in Massachusetts and finding inspiration from its new website redesign.
Role: Art Direction/Design & Copy
Brand Redesign
Interested in seeing the logo journey?
Scroll for the rest :)
To celebrate Teddie’s rebrand, a food truck with recipes from the Teddie website will pop up at food events to get their name and story out.
Encourage users to submit their Teddie slogans. This could extend the campaign to feature submitted slogans in advertisements. Then, have users vote on their favorite one and the winner would receive free Teddie peanut butter for a month.
