MiO is better energy because it’s hydrating energy that makes you feel good.
Consumers use energy drinks for different reasons. Let’s make MiO mean something to them wherever they go.
We showed that MiO is a personalized energy drink where you define what it means to you.
Role: Art Direction & Copy
Copywriter: Caitlin Weimar
MiO
What does MiO
mean to you?
Young Ones
Instagram Filter
MiO releases a filter where consumers can say what MiO means to them.
After users share their MiO stories tagging @drinkmio, MiO posts these stories on their site.