D&AD New Blood Awards
Brand Message: DIRT IS GOOD
Dirt is Good digs deep into what it means to lose and get through life’s toughest obstacles.
Through a curt and motivational campaign, we highlight the importance of when life stains you, whether it be coffee, mud, or grass, you must continue to play on.
Persil allows people to celebrate all the dirt life throws at us with the confidence it’ll be washed out.
Role: Art Direction
Copywriter: Damoni Chou
Persil UK
When Life Stains You.
DIRT IS GOOD shows up in sports as an ally. Just as our tagline suggests, when athletes get dirty, they continue to play on.
Highlighting Dirt All Around Us.
Persil finds places where people often get dirty. Whether in puddles, on the grass, or through a muddy road, highlighting these areas using spray paint artistically encourages people that it’s okay to get dirty.
